watch the office season 8 episode 1 online

We began using non-media data to assess consumer reception (and safety) to travel in certain areas. Our team had to be adaptable for our tourism clients, balancing creative ways to meet their goals while maintaining important public health considerations. Travel brands have faced what have, at times, felt like insurmountable challenges during the pandemic. Thomas O’Malley, senior account manager, Coegi: use the right data in the right way The white-sand-beach, tourist-destination-loving, Instagram-my-plate traveler will always be around, but travel brands need to keep up with the way the world is changing and create content that speaks to the experience traveler, the slow traveler, or risk being left behind in the succulent, spicy, juicy bao bun fight for travel dollars. Create content that produces an arousal response that makes them imagine themselves stepping into an experience that will change them as a person and stay with them forever. Travel and leisure brands need to focus on producing content that doesn’t just explain what people can see, or makes them think it looks like a beautiful place to visit, but invokes a base human emotion of longing.

For travel brands, your content needs to match. It’s when the overall quality of your travel experience is more important than the quantity of experiences. Slow travel is not just a new way to travel it’s a mindset. Huw Waters, head of marketing, Paragon DCX: slow travelīrands need to give serious consideration to the emergence of slow travel and the need for emotional content. The trend of staycations is unlikely to change for a while, so UK-based holiday companies should ensure they amp up their marketing efforts ahead of the peak season.

Campaigns around the topic of staycations that seem to be the most effective are index-style campaigns, using multiple factors to give the best and most picturesque (Instagrammable) location, thus providing people with the opportunity to get envy-inducing holiday snaps without going far.

Watch the office season 8 episode 1 online